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Clubs and Societies

Running Events & Promotion

Running Events & Promotion

OUSA clubs are known for their thriving events and activities, and we're right behind you, as long as they're safe and enjoyable for everyone taking part. This page walks you through planning, promoting and wrapping up great events, getting your club noticed, and Clubs Day, and points you to the right pages for bookings and safety along the way.

How far ahead should we start? Allow about 1 month for a small event and 3 months for a medium-sized event. Large events, outdoor events on campus, or anything with alcohol, travel or big crowds need even longer.

Planning your event

Step by step: the 10 big questions
  1. What's the purpose? To fundraise, grow your membership, celebrate an achievement, raise awareness, or engage with the public? Your purpose shapes every other decision.
  2. Who's your audience? Members, new students, the wider public? E.g. if you're fundraising, some groups have more to spend than others. If you want to reach the public, an off-campus venue might work better.
  3. When will it happen? Do you have enough time to plan and promote it? Watch out for semester breaks, exams, sports competitions and other big events. Is a suitable venue free then?
  4. Where will it be? Check all the costs, and never sign a venue agreement until the rest of the committee has looked over it. See our Booking Spaces & Equipment page.
  5. What do you need? People, equipment and facilities. Think past the obvious: toilets, parking and rubbish are often overlooked but essential. OUSA lends lots of gear for free.
  6. What's the budget? List all your expenses and income. If you're relying on ticket sales, what happens if you don't sell as many as you expected? Overestimate costs, and add a "miscellaneous" line for surprises. Could a grant help?
  7. What are the risks? Think about the lead-up (e.g. transport) and the clean-up, not just the event itself. Do a risk assessment. See our Health & Safety Planning page.
  8. Any legal obligations? Alcohol, food, noise, traffic management, venue capacity limits? See our Legal Responsibilities, Risk & Insurance page.
  9. What's your emergency and backup plan? What would you do if there was an injury, fire, aggressive behaviour or unwanted media attention? If your event depends on the weather or ticket sales, will you cancel, postpone or move indoors?
  10. How will you promote it? See Promoting your club & events below.
Event planning timeline checklist

2-3 months out (medium or large events)

4 weeks out

1 week out

On the day

Run sheets

Most medium-sized events need a run sheet: a timeline of everything that happens on the day, who's responsible, and what they need. It keeps everyone on the same page and makes things much calmer if plans change.

Time What's happening Who Notes
4:00pm Venue access, set-up begins Event lead + 3 volunteers Collect gear from Clubs & Socs
5:30pm Safety briefing for the team Event lead First aider, exits, emergency contacts
6:00pm Doors open Door team Sign-in sheet, wristbands
8:30pm Event ends Everyone Announce safe ways home
9:00pm Pack-down and clean-up Everyone Count cash with two people, return gear

Include key contacts at the top: the event lead, first aider, venue contact and Campus Watch (0800 479 5000).

Free planning toolkit: Kia Rite Hoea

OUSA has partnered with Recreation Aotearoa to bring you Kia Rite Hoea, a one-stop package for planning great activities, programmes and events. Created by professionals, it's packed with templates you can use straight away, so you can skip the "where do we start?" phase and get going.

Preview it: Resource preview · Template preview

How to get it Details
Free for affiliated clubs Email the CDO at cdo@ousa.org.nz
Physical copy Available to borrow
Digital copies Limited, and copyright applies

We have an open-door policy and are always happy to help, but working through the toolkit first makes our planning meetings much more productive.

Tickets, payments and money
  • All event money goes through the club bank account, never a personal one.
  • Give a clear payment reference, e.g. name plus event name, so the Treasurer can match payments.
  • Decide your refund policy upfront, including what happens if the event is cancelled, and say so when people buy.
  • No drink tokens or drinks included in ticket prices. That counts as selling alcohol. See our Legal Responsibilities page.
  • Count cash with two people, record the total, and bank it within a few days.
  • Keep every receipt, especially if a grant is funding the event.

Promoting your club & events

Getting the word out

Start promoting at least 3-4 weeks out, with reminders closer to the day. Some OUSA channels need more notice:

Channel How Notice needed
Your club socials and email Post, then send reminders a week before and the day before 3-4 weeks
@ousaclubsandsocs Instagram Tag us, DM us, or email the CDO 2+ weeks
Clubs Events Calendar Add your event as soon as it's confirmed ASAP
OUSA TV screens Ask the CDO 1 month+
OUSA main socials Email communications@ousa.org.nz Well in advance
Posters Clubs & Socs and general campus noticeboards 2-3 weeks
Critic and Radio One news@critic.co.nz · manager@r1.co.nz 2+ weeks

What to include

Make it accessible

Tip How
Readable designs Clear fonts, big enough text and strong colour contrast. Avoid text over busy photos.
Image descriptions Add alt text to Instagram and Facebook posts (in the advanced or accessibility settings when posting).
Captions on videos Turn on auto-captions in Instagram, TikTok or your editing app, and check they're correct.
Plain language Keep it short and clear, and explain any club jargon or in-jokes.
Social media

Social media is great for building interest and staying connected with members. A few things make a big difference:

Keep it on brand

Do Don't
Keep posts suitable for a broad audience. A club account isn't a personal one Post anything offensive, or anything that could damage your club, its members, the University or OUSA
Stay positive and welcoming Use club channels for callouts, personal attacks or arguments
Ask before posting photos where people are clearly identifiable, and take them down if asked Post photos of people who've said no, or share members' personal details
Remember sponsors, employers, whānau and OUSA might be looking Make "official" statements unless you're the President or authorised to

Your club's channels must follow the Club Conduct Policy.

Posters and flyers

For eye-catching, professional designs, we recommend Canva. It's free, with loads of templates for posters, social posts and invitations. Approved OUSA logos for affiliated clubs are available too. Just ask the CDO.

Where Okay?
Clubs & Socs Centre noticeboards and flyer stands ✅ Yes, they're there for you. Ask us about space for flags or bigger displays too
General noticeboards around campus ✅ Yes
Noticeboards belonging to a specific department or University group ⚠️ Only with their permission
Windows, walls or posts around campus and town ❌ No. These are removed quickly

Need printing? Affiliated clubs get free or reduced-price A4 and A3 printing at the Clubs & Socs Centre.

Clubs Day

There's a Clubs Day each semester, and it's the biggest recruitment opportunity of the year.

When Where (usually)
Semester 1: O'Week (February) Tent City, outside the Otago Museum
Semester 2: Re:Ori Week (July) The Link and Main Common Room

Space is limited, so register as soon as applications open. We'll let you know through the newsletter and your club email.

Stall checklist

Making it great for everyone

Tips for safe, inclusive events
Think about… Tips
Alcohol Club events should never centre on alcohol. Run alcohol-free events, and always have food and good non-alcoholic options.
Inclusion Choose accessible venues, cater for dietary needs, mix up event times and costs.
Wellbeing Have someone on your team who knows where to point people if they're not okay. See our Support & Wellbeing page.
Getting home safely For evening events, remind people about safe ways home. Campus Watch offers safe walks on campus.
Teaming up Co-host with another club to share the workload and reach new people.

After your event

Wrap-up, review and handover
  1. Return gear and settle up. Return borrowed equipment, pay any outstanding invoices, and process reimbursements (with receipts).
  2. Say thanks. Thank your volunteers, sponsors and attendees, and share photos (with permission).
  3. Review how it went. Did you meet your purpose? Look at numbers, money raised, new members, feedback, and any incidents or near misses.
  4. Debrief as a committee. What worked, and what would you change?
  5. Write it all down. Save your budget, run sheet, suppliers, venue, contacts, grants applied for, and lessons learned in the Clubs Portal. Future committees will thank you!
  6. Grant-funded? Send OUSA your receipts showing the money was spent as approved.
Need help? Planning something big, or not sure where to start? We have an open-door policy. Email the Clubs Development Officer at cdo@ousa.org.nz and we'll help you plan.